Pompidou Centre is a complex in Paris, France with a style of high-tech architecture. The complex has a public library, museum, music centre, and acoustic research. The challenge was to create a dynamic identity for the Pompidou Centre and reflect the different areas within the same logo. The resulting logo incorporates the structural elements and colors of the building to represent the different activities of the Pompidou Centre. The circular shapes correspond to the current agenda of the center. The logo will be dynamic depending on weekly or monthly events of the complex.